Magical Marketing Blog

Showing posts with label conscious entrepreneurs. Show all posts
Showing posts with label conscious entrepreneurs. Show all posts

Tuesday, April 7, 2009

What Do You Really Want?

Some Questions to Help You Attract Rather Than React

Are you too focused on what's happening right now in your business to think about what you really want? Sometimes when work gets busy and I'm putting out fires and getting stuff done, the next thing I know it's the end of the day and I have excercise and dinner to think about. Does this happen to you? So when do you get think about what you really want long enough to create it? I often ask myself this very question.

All the great mentors of the last century have reminded us that manifestation begins in the realm of thought. We must think about the results we want if we desire to achieve those results in the real world. It is important for us to line up with and expect what we want, and clarifying our desires is the first step.

Here are some questions you can sit down and answer to direct your intention toward what you want. Feel free to post your answers in the comments section below so we can all hold your intentions with you.

What kinds of customers do you want to attract?

What are they like?

What do they say to you?

How do they find you?

What is your experience working with them?

What services and/or products do you love to offer to them?

How many customers do you desire to work with every month?

What resources do you desire for the fulfillment of your business goals?

What kind of income do you want to attract?

What is your desired experience of life?

What else do you want?

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you do not edit the article and you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Saturday, March 21, 2009

Is Your Marketing Uplifting?

I'm a pretty sensitive gal, and it hurts me to see so many people freaking out these days. According to the news, most Americans are experiencing a lot of fear and stress over current events. This is made even worse by a fear-mongering trend in media and advertising. I want to counter that trend with a bit of inspiration.

I want to thrive just as I want my prospects and customers to thrive. But thriving depends on maintaining a positive outlook and achieving happiness no matter what's going on in the world. To contribute to the thriving of my contacts, prospects and customers, I must maintain an uplifting spirit and send out only positive, inspiring messages to them in my conversations, my ezines, blog posts, and social media updates.

What can you do to help uplift your prospects and customers right now?

1) Understand their Challenges: To help uplift your prospects and customers you first want to learn what their challenges and problems are, and meet them there. You will want to ask them what they're dealing with and start noticing trends. You can survey your elist and/or folks registering for your free classes regarding their biggest challenge. You will give people an immediate feeling of relief just by asking, and if you can offer hope of a solution, your customers will start feeling better right away.

2) Offer Words of Encouragement: Let your prospects and customers know they aren't alone in their suffering. Offer examples of those who have overcome similar obstacles, and encourage your peeps to be confident. Inspire them with stories of success from you and/or your mentors.

3) Give Away Effective Tips: Offer your contacts free tips through your ezine, social networks, articles, and free teleclasses / podcasts. Give them enough information to help them to get moving in the direction of their goals and dreams. Consider the information you normally exchange with all your customers at the beginning of your relationship, and see if you can develop that into a free offering that helps people whether they hire you or not.

4) Develop Inspiring Articles - whatever uplifts you will likely uplift your peeps too. Write about what uplifts you and send it out to your contacts. If even just one or two people are helped by your article, it can start a viral campaign of sharing. You will become known as an uplifter and your popularity will grow.

GOT UPLIFTING TIPS OF YOUR OWN? Please post your comments by clicking "Comments" below. We'd all love to hear your ideas.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE?
You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com
See Julia's Law of Attraction Marketing Blog at http://loamarketing.blogspot.com

Monday, March 2, 2009

Don't Believe the Hype!

I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and inspiration. But more often than not, the advertisements and websites we see every day are either a generic description of services or an effort by advertisers to lure us away from our intuition and brainwash us into buying something we don't really want or need.

What is Compelling About Hype?

Many people who come to me for help with attracting their perfect customers have been told that their marketing must be slick, professional, and targeted to a specific audience, but they haven't been encouraged to create authentic marketing or share things that are important to them. In fact being personal and vulnerable has been seen as antithetical to professionalism. Even though we have created our businesses as a reflection of our true purpose, many of us strip our marketing of any passion and fall in line with the trends. When we do this, we are holding back what is most compelling about our business.

How Will They Know You When They Find You?

Just imagine your perfect customers who are out there seeking you right now. They are not just looking for that specific set of services or products you are offering. They're looking for someone they can like and trust, someone who understands their problems and can relate to their goals and aspirations. They are looking for the real you. But if the real you is not showing up in your marketing, your perfect customers will not recognize you when they find you. They will only recognize you when you are transparent and real as you market yourself.

What Makes You and Your Perfect Customers Tick?


Recently I hosted a Branding from the HeartTM retreat on a beautiful property in Santa Rosa called Mystic Oak Gardens. I invited a circle of entrepreneurs to come to this cozy setting and share what makes them tick. We all brought good food and we sat in front of the fire drinking tea and sharing our souls. The tears flowed as we touched each other's hearts and acknowledged each other's struggles, our successes and our dreams. We shared like this all day and long past the originally scheduled ending time. As each person spoke, we all paid rapt attention because we were interested, drawn in and inspired by what was being said.

Vulnerable Marketing?

So I asked them why would we not share like this in our marketing? Why would we put forward some generic, polished sales message or image and leave hidden what is most compelling and inspiring about us: our true purpose, our real passions? It may feel uncomfortable at first revealing our vulnerable selves, but as we continue to share, we can build a network of connections who really get us and want to work with us for who we really are. They want to work with us because we are simpatico.

These are our most perfect customers, the ones who are on the same path in life. As we become more authentic in our marketing and share from the heart with those who are attracted to us, the more we realize that what makes us tick is what makes our perfect customers tick. We are here to help each other continue on the right path and shine our true light to the world.

In my next article, "Blogging from the Heart" I will write about how to use blogging as an authentic marketing tool that attracts your perfect customers online. Please follow or subscribe to this blog to be notified of new posts as they arrive.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Saturday, December 6, 2008

Are You Ready to Shine?

Today I was just relaxing while my husband played guitar and the melody he was playing was so true to his real spirit, that tears came to my eyes. I was inspired by the sweetness of his expression and by how well it radiated his true essence. It was pure and authentic and that opened my heart.

While I sat there feeling the music, I started thinking about the challenges we all have faced recently, and the music had washed it all away in a moment of pure expression. I get that way when I'm creating artwork, writing or expressing myself in some way. The inspiration in the moment is all that matters and the bad news slips away. I want to be this inspired all of the time. Don't you?

A New Paradigm for Marketing

Marketing is a form of expression and it too can be this inspiring, this true and pure, and yet still be effective and create sales. I want to participate in a new paradigm for marketing that is authentic inspiring to me and others. Marketing doesn't have to be about hype or 'being professional.' We dont' have to worry about 'turning people off' because those people are not our perfect customers. We want to attract people of like mind and heart so we can all forward our missions together and with greater power. We can shine our true light out to the world and not only will it be effective, it will bring abundance beyond measure.

Now is the Time

Have you heard the news lately? Lots of doom and gloom. I guess that sells papers and advertising, but it doesn't speak to the truth about the opportunity of this moment. While some of the big corporations fail and old structures reveal their instability, there is a new kind of opening available to those who are willing to explore a different way of doing things. Many of my mentors and colleagues who have been promoting a more conscious approach to business, they are thriving more than ever now, and I have to say my business is doing very well too. I believe the reason we are thriving is because we have been willing to take a risk and put our true selves out there and go for our dreams. We have had faith in our offerings and a willingness to be vulnerable and authentic.

So Are You Ready to Shine?

What can you to today to forward your purpose some more? Who can you let know about your heart-felt offerings? Go out there and shine like the crazy diamond you are, and watch what manifests!