Is Your Marketing Uplifting?

I'm a pretty sensitive gal, and it hurts me to see so many people freaking out these days. According to the news, most Americans are experiencing a lot of fear and stress over current events. This is made even worse by a fear-mongering trend in media and advertising. I want to counter that trend with a bit of inspiration.

I want to thrive just as I want my prospects and customers to thrive. But thriving depends on maintaining a positive outlook and achieving happiness no matter what's going on in the world. To contribute to the thriving of my contacts, prospects and customers, I must maintain an uplifting spirit and send out only positive, inspiring messages to them in my conversations, my ezines, blog posts, and social media updates.

What can you do to help uplift your prospects and customers right now?

1) Understand their Challenges: To help uplift your prospects and customers you first want to learn what their challenges and problems are, and meet them there. You will want to ask them what they're dealing with and start noticing trends. You can survey your elist and/or folks registering for your free classes regarding their biggest challenge. You will give people an immediate feeling of relief just by asking, and if you can offer hope of a solution, your customers will start feeling better right away.

2) Offer Words of Encouragement: Let your prospects and customers know they aren't alone in their suffering. Offer examples of those who have overcome similar obstacles, and encourage your peeps to be confident. Inspire them with stories of success from you and/or your mentors.

3) Give Away Effective Tips: Offer your contacts free tips through your ezine, social networks, articles, and free teleclasses / podcasts. Give them enough information to help them to get moving in the direction of their goals and dreams. Consider the information you normally exchange with all your customers at the beginning of your relationship, and see if you can develop that into a free offering that helps people whether they hire you or not.

4) Develop Inspiring Articles - whatever uplifts you will likely uplift your peeps too. Write about what uplifts you and send it out to your contacts. If even just one or two people are helped by your article, it can start a viral campaign of sharing. You will become known as an uplifter and your popularity will grow.

GOT UPLIFTING TIPS OF YOUR OWN? Please post your comments by clicking "Comments" below. We'd all love to hear your ideas.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com
See Julia's Law of Attraction Marketing Blog at http://loamarketing.blogspot.com

Don't Believe the Hype!

I think the worst thing about hypey marketing trends is that they rob people of an opportunity to connect to what really matters. Marketing can be a platform for both sharing and receiving pertinent information and inspiration. But more often than not, the advertisements and websites we see every day are either a generic description of services or an effort by advertisers to lure us away from our intuition and brainwash us into buying something we don't really want or need.

What is Compelling About Hype?

Many people who come to me for help with attracting their perfect customers have been told that their marketing must be slick, professional, and targeted to a specific audience, but they haven't been encouraged to create authentic marketing or share things that are important to them. In fact being personal and vulnerable has been seen as antithetical to professionalism. Even though we have created our businesses as a reflection of our true purpose, many of us strip our marketing of any passion and fall in line with the trends. When we do this, we are holding back what is most compelling about our business.

How Will They Know You When They Find You?

Just imagine your perfect customers who are out there seeking you right now. They are not just looking for that specific set of services or products you are offering. They're looking for someone they can like and trust, someone who understands their problems and can relate to their goals and aspirations. They are looking for the real you. But if the real you is not showing up in your marketing, your perfect customers will not recognize you when they find you. They will only recognize you when you are transparent and real as you market yourself.

What Makes You and Your Perfect Customers Tick?

Recently I hosted a Branding from the HeartTM retreat on a beautiful property in Santa Rosa called Mystic Oak Gardens. I invited a circle of entrepreneurs to come to this cozy setting and share what makes them tick. We all brought good food and we sat in front of the fire drinking tea and sharing our souls. The tears flowed as we touched each other's hearts and acknowledged each other's struggles, our successes and our dreams. We shared like this all day and long past the originally scheduled ending time. As each person spoke, we all paid rapt attention because we were interested, drawn in and inspired by what was being said.

Vulnerable Marketing?

So I asked them why would we not share like this in our marketing? Why would we put forward some generic, polished sales message or image and leave hidden what is most compelling and inspiring about us: our true purpose, our real passions? It may feel uncomfortable at first revealing our vulnerable selves, but as we continue to share, we can build a network of connections who really get us and want to work with us for who we really are. They want to work with us because we are simpatico.

These are our most perfect customers, the ones who are on the same path in life. As we become more authentic in our marketing and share from the heart with those who are attracted to us, the more we realize that what makes us tick is what makes our perfect customers tick. We are here to help each other continue on the right path and shine our true light to the world.

In my next article, "Blogging from the Heart" I will write about how to use blogging as an authentic marketing tool that attracts your perfect customers online. Please follow or subscribe to this blog to be notified of new posts as they arrive.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Magical Marketer Julia D. Stege, MFA helps people attract their perfect customers with a unique combination of Law of Attraction, wildly attractive logos and websites, and smart Internet marketing techniques. If you're ready to start attracting your perfect customers now, get Julia's free Magical Marketing Toolkit at http://www.magicalmarketingtoolkit.com

Are You Ready to Shine?

Today I was just relaxing while my husband played guitar and the melody he was playing was so true to his real spirit, that tears came to my eyes. I was inspired by the sweetness of his expression and by how well it radiated his true essence. It was pure and authentic and that opened my heart.

While I sat there feeling the music, I started thinking about the challenges we all have faced recently, and the music had washed it all away in a moment of pure expression. I get that way when I'm creating artwork, writing or expressing myself in some way. The inspiration in the moment is all that matters and the bad news slips away. I want to be this inspired all of the time. Don't you?

A New Paradigm for Marketing

Marketing is a form of expression and it too can be this inspiring, this true and pure, and yet still be effective and create sales. I want to participate in a new paradigm for marketing that is authentic inspiring to me and others. Marketing doesn't have to be about hype or 'being professional.' We dont' have to worry about 'turning people off' because those people are not our perfect customers. We want to attract people of like mind and heart so we can all forward our missions together and with greater power. We can shine our true light out to the world and not only will it be effective, it will bring abundance beyond measure.

Now is the Time

Have you heard the news lately? Lots of doom and gloom. I guess that sells papers and advertising, but it doesn't speak to the truth about the opportunity of this moment. While some of the big corporations fail and old structures reveal their instability, there is a new kind of opening available to those who are willing to explore a different way of doing things. Many of my mentors and colleagues who have been promoting a more conscious approach to business, they are thriving more than ever now, and I have to say my business is doing very well too. I believe the reason we are thriving is because we have been willing to take a risk and put our true selves out there and go for our dreams. We have had faith in our offerings and a willingness to be vulnerable and authentic.

So Are You Ready to Shine?

What can you to today to forward your purpose some more? Who can you let know about your heart-felt offerings? Go out there and shine like the crazy diamond you are, and watch what manifests!

Obama Tweets on Twitter! How About You?

Barack Obama is widely known as the Social Networking candidate. Last year he recruited Facebook Co-Founder Chris Hughes to build his own social network My.BarackObama.com , he was the first of all presidential candidates to capitalize on the strength of his Facebook groups and now he is by far the most popular person on Twitter.com, now surpassing Digg founder Kevin Rose by over 13,000 followers.

This is significant news for anyone studying new internet marketing trends. Obama has been successfully using these social networks to mobilize millions of people and raise tens of millions of campaign dollars. He has unearthed the power of Facebook (where he has over 1.3 million supporters) to organize real-world events and gain the Democratic Party nomination for president over Hillary Clinton, the former party front-runner. Some predict he’ll be able to use his advantage on social networks to beat out McCain come election day.

What Does This Mean for You?

Social Networks are not just for kids or political candidates. Business people can use these fun free tools to network with friends, associates, colleagues and family, and passively market to these folks just by adding short updates, links, and posts. Just as Obama (ok, Obama’s aids do the actual work) uses Twitter to update contacts on what he’s doing and where you can learn more about it, you can use Twitter to let followers know about your latest blog post, what you’re doing in your business right now, or your latest sale. After I publish this blog post, I'll surely go to my Twitter account to announce it and post a link.

Similarly, on Facebook it’s easy and fun to stay in touch with people without inundating them with emails. I’ve used Facebook as a tool to follow up with people I meet at business networking events as well as a fun place to connect with old friends.

Hey, if you’re on Facebook or Twitter, let me know and we’ll connect there! Once we're connected, send me a note if you want to learn more how to use these tools to your advantage.

Want to learn how to use Social Networks to Attract Perfect Customers Online? Check out my upcoming 10 week webinar for web-challenged individuals. I’ll be offering a free introduction to this webinar on September 19th to show folks how I got to page one of google in 22 minutes by sharing myself authentically online. See details at http://www.graphicgirlz.com/teleconference.html

Authentic Sharing Attracts Perfect Customers

Have you grown tired of the constant barrage of advertising messages bombarding you each day? The Union of Concerned Scientists estimates that the average American is exposed to about 3000 advertising messages a day costing corporations billions per year. In the old paradigm for marketing, businesses are instructed to target their audiences and inundate them until they are brainwashed into buying.

If you’re like me and thousands of conscious entrepreneurs, you’re looking for a new paradigm for marketing, one that is authentic, one that recognizes and honors our intuition and chosen life paths, one that attracts rather than targets perfect customers. I’m here to tell you that we can get the word out about our products and services without brainwashing anyone or producing hype. We can attract our perfect customers by sharing ourselves authentically.

What You Seek is Seeking You

The Law of Attraction states that those with a similar energy are attracted to each other. How we are being, as well as how we are marketing, determines whether or not our perfect customers will be drawn to us, and whether they will recognize us when they do find us! There are people out there who are seeking you, your products and services as well as your personality, your approach, your mission.

When I consciously realize my perfect customers are seeking me now, my marketing takes on a different color. I realize that when my perfect customers find me (or my website, my post cards, my fliers, etc) they will only know me as who they are seeking if I am authentic and come from the heart in my marketing. If I am engaging in competitive marketing strategies or hype of any kind, my most perfect customers will pass right by me. But when I share my true self in my marketing, my perfect customers breathe a sigh of relief. They call me and say, “I know you’re the one I want to work with.”

5 Easy Steps for Attracting Perfect Customers

If you want to attract your perfect customers, there are 5 easy steps you can take today to get started.

Step 1) First, you want to determine who your perfect customers are. Get out a piece of paper and write at the top “The qualities of my perfect customers are…” and start making a long laundry-type list. Everything you can think of that you like in people you work with/for goes there like personality traits, how they find you, their resources, what they say about you, etc.

Step 2) Write a short statement of what your true inner calling is. This is also the true inner calling of your perfect customers, which you will discover as you begin attracting them. When you are authentic to your true passion and joyfully sharing your soul's calling, then you are ready to attract your heart's desire.

Step 3) Create another long list, answering the question “What do I want my perfect customers to expect from me?” Ultimately the question here is what do you really desire in life, what do you love to do and want people to pay you for. Answering this question will help you to create the business life of your dreams.

Step 4) On the back side of your Step 3 list, answer the question “What am I improving to become more attractive to my perfect customers?” Take all the items from Step 3 that aren't fully realized 100% yet and put these on your Step 4 list. Look at these items now and ask yourself, "Who would I have to be to attract this?"

Step 5) Get out there and share your mission authentically. Now that you are focused on what you want and you have clarified your mission, get the word out about what is important to you. Try creating a ’30 second speech’ for the next Connections meeting that truly reflects your purpose and mission. Use words that mean something important to you and watch as your perfect customers flock to you.