You have heard all about the importance of blogging by now. Everyone says it’s the way to bring your marketing into the new millennium, and I agree. It's becoming more and more common for business owners to blog as a way to boost their visibility, share information with their customers, and network online. And when you’re blogging authentically, your perfect customers are more likely to recognize you when they find you. They gain trust in you and become more likely to work with you.
What I’ve discovered is that certain blogging or social network sites rank better than others. Though every web hosting program offers their own blog software these days, not all blogs are created equal. It makes sense that a blogging tool owned by Google, or one that hosts Google Ads, would rank better than others. Here are the sites I’ve found most useful for regular, every day entrepreneurs to get to page one of Google for their niche keyword phrases.
Blogger.com
Blogger brags that you can be up and blogging in ten minutes with their program, and that’s true. This is why I chose Blogger as my main blogging tool, and the first one I teach in my 10 week webinar “Attracting Perfect Customers Online.” You can see my Law of Attraction Marketing blog. Since Google owns Blogger, your posts will rank well when you use this tool.
WordPress.com
WordPress is a pretty sophisticated blogging tool with a variety of possible options for customization. I personally find this tool more complicated to use but it is more robust and vastly customizable. I recently designed a WordPress blog for my client the Creative Sage, and if you look at it you will see how robust the sites are. With WordPress you can customize a home page and link it to a blog. In this case, 3 blogs are linked from that one home page. I’ve also created some simple WordPress blogs that even with very little content are getting to page one of Google.
Squidoo.com
Squidoo is a site where you can share your expertise on a topic. Google puts AdWords on these pages so they rank really well. They’re easy to set up and you can put cool modules on them like YouTube videos, Amazon.com products for sale, pictures from Flickr, and the all important links to your main sites. You can see my squidoo lenses here.
HubPages:
Like Squidoo, HubPages is a social network site for folks who want to share their expertise in any area of life. Here’s the HubPage that got to page one of Google in only 22 minutes.
My suggestion is to post to these 4 blogging sites on a regular basis to exponentially expand the visibility of your message. But even creating one blogger post or Squidoo lens that links back to your website will help your site ranking. So what are you waiting for? Get off your bleeping butt and blog!
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Thursday, October 23, 2008
Wednesday, October 8, 2008
What the !$?BLEEP?*%! Should I Blog About?
Part 2 in a 3 Part Series on Blogging
I just learned that over 20% of the world’s population is now online according to the latest report from Internet World Stats. This is a growing potential customer base we can’t really afford to ignore. With the availability of free blogs and social networks, everyday entrepreneurs can speak to a wider base, amplifying our message to a national or even international audience while capturing better placement on the search engines. Gone are the days when only the technically adept could contribute new content to sites on a regular basis and get to page one of Google.
What New Content?
There’s the rub. Many of us have started a blog but only have one or two posts on it. We get to a point where we don’t know what to blog about. Here are some tips on creating blog content that helps you keep current customers interested, improve your search engine ranking, and help you attract more perfect customers.
What Do YOU Care About?
The Law of Attraction says that “like attracts like” so the subjects that interest you are likely to interest your perfect customers. You have access to knowledge that fascinates you and also will captivate your customers. Just sharing authentically about your passions and interests will grab their attention and offer true value.
Answer the following questions and see how many blog post ideas you can create.
1) What resources have you discovered that can benefit your customers?
2) What tips can you offer people that will make a difference?
3) What current events or news items are pertinent to your peeps?
4) What challenges have you faced and what have you learned from them?
5) What marketing messages do you want to promote?
6) What humorous antidotes to today’s reality can you share?
7) What interesting adventures have you taken recently?
8) What subjects are your customers searching about now?
Write down all the ideas you come up with and refer to them when you are looking for a new blog topic. How often you blog is up to you, what is sustainable for you. Consistency is key and if you're offering good value on your blog, you'll be rewarded by your expanding customer base.
Some Keyword Considerations
As you create your blog posts, make sure you consciously and consistently use the keywords and phrases you want to be found by AND that express your true purpose. I call these Magical Keywords and they empower logic with attraction.
It’s most important to use your keywords in the title, headlines, subheads and links on your posts and web pages. And if you submit your blog post to a variety of sites, you will be more likely to appear in searches for those phrases.
I just learned that over 20% of the world’s population is now online according to the latest report from Internet World Stats. This is a growing potential customer base we can’t really afford to ignore. With the availability of free blogs and social networks, everyday entrepreneurs can speak to a wider base, amplifying our message to a national or even international audience while capturing better placement on the search engines. Gone are the days when only the technically adept could contribute new content to sites on a regular basis and get to page one of Google.
What New Content?
There’s the rub. Many of us have started a blog but only have one or two posts on it. We get to a point where we don’t know what to blog about. Here are some tips on creating blog content that helps you keep current customers interested, improve your search engine ranking, and help you attract more perfect customers.
What Do YOU Care About?
The Law of Attraction says that “like attracts like” so the subjects that interest you are likely to interest your perfect customers. You have access to knowledge that fascinates you and also will captivate your customers. Just sharing authentically about your passions and interests will grab their attention and offer true value.
Answer the following questions and see how many blog post ideas you can create.
1) What resources have you discovered that can benefit your customers?
2) What tips can you offer people that will make a difference?
3) What current events or news items are pertinent to your peeps?
4) What challenges have you faced and what have you learned from them?
5) What marketing messages do you want to promote?
6) What humorous antidotes to today’s reality can you share?
7) What interesting adventures have you taken recently?
8) What subjects are your customers searching about now?
Write down all the ideas you come up with and refer to them when you are looking for a new blog topic. How often you blog is up to you, what is sustainable for you. Consistency is key and if you're offering good value on your blog, you'll be rewarded by your expanding customer base.
Some Keyword Considerations
As you create your blog posts, make sure you consciously and consistently use the keywords and phrases you want to be found by AND that express your true purpose. I call these Magical Keywords and they empower logic with attraction.
It’s most important to use your keywords in the title, headlines, subheads and links on your posts and web pages. And if you submit your blog post to a variety of sites, you will be more likely to appear in searches for those phrases.
Monday, June 23, 2008
How to Relax and Attract Perfect Customers
Have you ever stopped to notice that being stressed and uptight is not a great way to attract perfect customers? I know it can be hard sometimes when you're wondering where the next customer is going to come from and you're looking at your bills that keep mounting. Believe me, I can relate.
But I have learned that worry ~ even one minute of worry ~ is completely 100% counter-productive to the results I want. Even if I forget for a second that my thoughts are creating my reality, and I take a long logical look at how I come off to others when I’m anxious, really it’s not an attractive picture. It’s clear to me that my perfect customers will not recognize me at all when I am not being my true, authentic self. And doesn’t that make sense?
Now coming back to the fact that our thoughts do create our reality, can you see how worry is working against your dreams coming true? In fact, worry is a negative future projection. In the book “The Law of Attraction,” Abraham-Hicks points out that even 17 seconds of continuous intention around a desire will start that desire coming to you. Unfortunately, focusing on a possible negative outcome, especially when coupled with strong emotion, is a powerfully creative act, though we may not like the outcome!
When I first read “The Law of Attraction,” I stopped to remember the last time I had spent a solid 17 seconds focusing on my positive intent without considering the opposite or my ‘shadow of a doubt.’ It was challenging to remember a time outside of a self-help workshop where I had stayed completely positive for that long. That was an eye opener! Now with my penchant toward negative thinking revealed, I am empowered to try something new, a worry-free approach to marketing.
learned that staying true to my purpose and focused on the positive aspects is vital to the Attraction Marketing process. Toward that end, I’d like to share some tips I’ve learned to RELAX, kick back and attract my perfect customers.
TIP 1: Be Kind to Yourself ~ spend 15 minutes doing something you love. Sometimes a whole day can fly past without me stopping to smell the daisies. Now I make sure to go out to my garden at least 15 minutes a day to be with my beautiful plants. What is your favorite thing to do? Stop what you’re doing now and go do that for 15 minutes. Notice how attractive you feel when you do what you love.
TIP 2: Make your Strategic Attraction PlanTM: One way to focus on what we like and want to attract is by creating our Strategic Attraction Plan TM (SAP) This simple 4 part plan helps us determine what is most perfect for us in our business and our life. Visit http://www.graphicgirlz.com/sap.html for a free 1 hour recorded lesson on creating your SAP.
TIP 3: Take Attractive Actions: It is always wise to take a proactive approach when marketing. The key is to make the act of marketing fun and expressive for you. Consider what you love to do and then look for ways to combine that with a creative marketing act. Maybe you love to do yoga… so grab your mat and your biz card, post card or flier and find places to post your ad on your way to yoga class. Or perhaps you like to party, so plan a party where you and everyone gets to show off their products and services. Or if you like to write, write an article or blog entry and send it off to your list. Obviously that’s one of my favorite fun marketing actions~!
TIP 4: Get Some Help: Sometimes you just need help getting your marketing engines running. You may need a new image, or a website update, or you may want to learn how to get to page one of google. I have a variety of offerings at different price points that may be a perfect option for you to start stressing less and attracting more of your perfect customers today. Visit http://www.graphicgirlz.com/ to learn more about Magical Marketing.
REMINDER: My 10 week Webinar for web-challenged individuals “Attracting Perfect Customers Online” starts Tuesday, June 24 at 3:30 pm pacific time. Call me and ask for your special discount: 707-823-3316. See http://www.graphicgirlz.com/teleconference.html for more information.
But I have learned that worry ~ even one minute of worry ~ is completely 100% counter-productive to the results I want. Even if I forget for a second that my thoughts are creating my reality, and I take a long logical look at how I come off to others when I’m anxious, really it’s not an attractive picture. It’s clear to me that my perfect customers will not recognize me at all when I am not being my true, authentic self. And doesn’t that make sense?
Now coming back to the fact that our thoughts do create our reality, can you see how worry is working against your dreams coming true? In fact, worry is a negative future projection. In the book “The Law of Attraction,” Abraham-Hicks points out that even 17 seconds of continuous intention around a desire will start that desire coming to you. Unfortunately, focusing on a possible negative outcome, especially when coupled with strong emotion, is a powerfully creative act, though we may not like the outcome!
When I first read “The Law of Attraction,” I stopped to remember the last time I had spent a solid 17 seconds focusing on my positive intent without considering the opposite or my ‘shadow of a doubt.’ It was challenging to remember a time outside of a self-help workshop where I had stayed completely positive for that long. That was an eye opener! Now with my penchant toward negative thinking revealed, I am empowered to try something new, a worry-free approach to marketing.
learned that staying true to my purpose and focused on the positive aspects is vital to the Attraction Marketing process. Toward that end, I’d like to share some tips I’ve learned to RELAX, kick back and attract my perfect customers.
TIP 1: Be Kind to Yourself ~ spend 15 minutes doing something you love. Sometimes a whole day can fly past without me stopping to smell the daisies. Now I make sure to go out to my garden at least 15 minutes a day to be with my beautiful plants. What is your favorite thing to do? Stop what you’re doing now and go do that for 15 minutes. Notice how attractive you feel when you do what you love.
TIP 2: Make your Strategic Attraction PlanTM: One way to focus on what we like and want to attract is by creating our Strategic Attraction Plan TM (SAP) This simple 4 part plan helps us determine what is most perfect for us in our business and our life. Visit http://www.graphicgirlz.com/sap.html for a free 1 hour recorded lesson on creating your SAP.
TIP 3: Take Attractive Actions: It is always wise to take a proactive approach when marketing. The key is to make the act of marketing fun and expressive for you. Consider what you love to do and then look for ways to combine that with a creative marketing act. Maybe you love to do yoga… so grab your mat and your biz card, post card or flier and find places to post your ad on your way to yoga class. Or perhaps you like to party, so plan a party where you and everyone gets to show off their products and services. Or if you like to write, write an article or blog entry and send it off to your list. Obviously that’s one of my favorite fun marketing actions~!
TIP 4: Get Some Help: Sometimes you just need help getting your marketing engines running. You may need a new image, or a website update, or you may want to learn how to get to page one of google. I have a variety of offerings at different price points that may be a perfect option for you to start stressing less and attracting more of your perfect customers today. Visit http://www.graphicgirlz.com/ to learn more about Magical Marketing.
REMINDER: My 10 week Webinar for web-challenged individuals “Attracting Perfect Customers Online” starts Tuesday, June 24 at 3:30 pm pacific time. Call me and ask for your special discount: 707-823-3316. See http://www.graphicgirlz.com/teleconference.html for more information.
Saturday, May 24, 2008
Networking in your PJs while watching soaps?
One of the greatest benefits of living in the technical age is that we can do all sorts of things from home just by going on the internet. We can shop, learn, be entertained, and connect with others without even getting dressed! As a social being, I like to go out in the world once in a while to network with other entrepreneurs, but there's nothing quite like connecting with others from all over the world without leaving my ergonomic comfy chair.
I have taken advantage of online social networks for many years and frequently visited sites like craigslist.org, care2.com, ryze.com (see my ryze at http://www.ryze.com/go/ggirlz) and tribe.net to meet people, share passions, and make business connections. Now, with the addition of sites like Hub Pages (see my hub http://hubpages.com/hub/Attracting-Perfect-Customers ) Twitter (http://www.twitter.com/magicalmarketer ) and Squidoo (http://www.squidoo.com/ggirlz) I can network even more effectively and get to page one of google almost instantly!
Often I sit at home in my PJ's (guess what I'm wearing now!) and share my passions, illuminate with tips, offer help and advice, check out the brilliant sharing of others, and this activity helps me to attract perfect customers. Sometimes I even do this while watching my favorite soap (recorded on TiVo). It's a really fun way to market and make friends. I cannot recommend this enough.
Here are some tips on networking online:
1) Find social networks that you really like and that reflect your personality. Care2.com is for folks who like to contribute to causes, Tribe.net has hundreds of topical 'tribes' for you to join, Ryze.com is for entrepreneurs, Twitter.com is a micro-blog community, Waccobb.net is for the Sonoma County, CA community (do you have one in your community?)
2) Join the group/s you like best and set up your profile. Make sure to include your picture, what you do for biz, your personal passions, your mission, and your offerings. Don't forget to include links to your website/s, blogs, and other social network pages.
3) Search your network for folks of like mind and heart and introduce yourself. Invite them to join your network. Join their network.
4) Visit your network often and spend time meeting folks, updating your profile, commenting on other folks' blogs and sites ie contribute to others
5) Join groups if your network has them. Find groups that reflect your passion and your offerings and share yourself authentically there. Contribute to others in the group at least as often as you promote your latest offerings.
6) Respond quickly to inquiries from others on your social network. Timing is everything. Let people know you appreciate their desire to connect and make efforts to really get to know them. See if you can get involved in their network of friends.
7) Create a blog or site where your latest interests, info, tips and queries are posted so folks can keep up with you and your offerings.
8) HAVE FUN! Magical Marketing is all about doing what you love to do and being open to receiving all you desire!
I have a free webinar on "How I Got to Page One of Google by Sharing Myself Authentically" on my home page. Check it out.
I have taken advantage of online social networks for many years and frequently visited sites like craigslist.org, care2.com, ryze.com (see my ryze at http://www.ryze.com/go/ggirlz) and tribe.net to meet people, share passions, and make business connections. Now, with the addition of sites like Hub Pages (see my hub http://hubpages.com/hub/Attracting-Perfect-Customers ) Twitter (http://www.twitter.com/magicalmarketer ) and Squidoo (http://www.squidoo.com/ggirlz) I can network even more effectively and get to page one of google almost instantly!
Often I sit at home in my PJ's (guess what I'm wearing now!) and share my passions, illuminate with tips, offer help and advice, check out the brilliant sharing of others, and this activity helps me to attract perfect customers. Sometimes I even do this while watching my favorite soap (recorded on TiVo). It's a really fun way to market and make friends. I cannot recommend this enough.
Here are some tips on networking online:
1) Find social networks that you really like and that reflect your personality. Care2.com is for folks who like to contribute to causes, Tribe.net has hundreds of topical 'tribes' for you to join, Ryze.com is for entrepreneurs, Twitter.com is a micro-blog community, Waccobb.net is for the Sonoma County, CA community (do you have one in your community?)
2) Join the group/s you like best and set up your profile. Make sure to include your picture, what you do for biz, your personal passions, your mission, and your offerings. Don't forget to include links to your website/s, blogs, and other social network pages.
3) Search your network for folks of like mind and heart and introduce yourself. Invite them to join your network. Join their network.
4) Visit your network often and spend time meeting folks, updating your profile, commenting on other folks' blogs and sites ie contribute to others
5) Join groups if your network has them. Find groups that reflect your passion and your offerings and share yourself authentically there. Contribute to others in the group at least as often as you promote your latest offerings.
6) Respond quickly to inquiries from others on your social network. Timing is everything. Let people know you appreciate their desire to connect and make efforts to really get to know them. See if you can get involved in their network of friends.
7) Create a blog or site where your latest interests, info, tips and queries are posted so folks can keep up with you and your offerings.
8) HAVE FUN! Magical Marketing is all about doing what you love to do and being open to receiving all you desire!
I have a free webinar on "How I Got to Page One of Google by Sharing Myself Authentically" on my home page. Check it out.
Sunday, April 6, 2008
How I Got to Page One of Google and Yahoo by Sharing My Passion Authentically
The most attractive marketing to your perfect customers is a true reflection of you and your offerings. Those people who are seeking you and your services want to know you're the one when they find you. That is why I stress coming from the heart, sharing your passion authentically whenever you can. I have been taking this approach to Internet marketing for about ten years, but just last year when Google changed it's game plan, I started popping up on page one searches all over the place. What seemed to me a logical approach to attracting perfect customers online turned out to be the best way to appear like an authority to the search engines.
My tried and true online market place also turned out to be a top-ranking site to use, craigslist.org now ranking higher than amazon.com on search engines. I've been posting on craigslist.org for free since around 1999 with great success, and now my craigslist postings are helping my other sites rank better for certain key word phrases I'm using. If you only do one thing online, it should be creating craigslist postings of your offerings. I make sure I post one for each of my main businesses every week.
Some of the new social networking sites that we may associate more with teenagers turn out to be some of the best ranking sites out there, including blog sites like blogger, social networks like myspace and youtube and newer business networking sites like squidoo. Sharing yourself authentically on these fun sites is a way to develop the clarity of your mission while boosting your site ranking and being easily found online.
I've been playing around with some of these sites. You can see my most recent squidoo lens at http://www.squidoo.com/ggirlz and visit my other lenses from there. I hope you rank my lens!
Here's one of my hub pages. Let me know what you think of it! http://hubpages.com/hub/Attraction-Marketing-for-Conscious-Entrepreneurs
You can access my other hubs from there.
This spring I'm taking a group of entrepreneurs through the process of creating authentic online marketing that catapults them to page one of Yahoo and Google for a variety of "Magical Keyword" searches. My 10 Week Webinar for Web-Challenged Individuals is perfect for anyone who would like to delve into Law of Attraction Marketing while learning smart internet marketing techniques for being found online. Using the latest Webinar software you can literally 'look over my shoulder' as I guide you step by step in setting up your internet properties.
You can listen to a free 1 hour intro-teleclass recording called "How I Got to Page One of Google by Sharing My Passion Authentically" on my home page http://www.graphicgirlz.com.
You can also participate in my second live free introductory teleclass/webinar on this topic to take place on Thursday April 26th at noon pm pst. Just email teleconference@graphicgirlz.com with the subject "Register Me in Free Webinar 4_26_08" to join in the fun.
One of my favorite experiences is attracting my pefect customers online. I want you to have that freedom that I enjoy every day!
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